Onsite vs Offsite SEO Marketing

 

Onsite Search Engine Optimization

Professional Website Optimization

  • Application of iMedia Group’s Advanced Optimization Techniques
  • Optimization of the site’s existing content targeted to the chosen keyword phrases.
  • Expansion of the site’s content to support the chosen keyword phrases
    (may incur additional charges)
  • Creation and optimization of the page meta tags.
  • Implementation of optimized filenames, image names & directory names.
  • Restructuring of poorly written HTML source code
  • Controlling content headings through optimized CSS (Cascading Style Sheets)
  • Optimizing inter-linking within the web pages of the site
  • Creation of optimized text-based navigation of the site
  • Installation of an Onsite Blog (included with most plans)
  • Addition of Facebook, LinkedIn & Twitter links
  • Creation and implementation of customized 404 Error Page
  • Addition of robots.txt file for excluded content
  • Creation of a search engine friendly site map
  • Obtain an optimized domain name for your website to use for registration purposes only. (Optional)


Offsite Search Engine Marketing

Offsite Marketing is an essential component of SEO success. The following Internet services should be implemented to expand the web presence, accelerate popularity, and enhance the overall organic SEO effort.

a. Search Engine Submission – Once the page content is modified, the XML site map is built, and the newly optimized website is linked the to Google Console, the basics are done.

b. Article Submission – 1 article (up to 500 words) can be prepared and optimized with your researched keywords. Each new article should be treated in the same fashion and posted to the websites blog area. This will build offsite rank content for the search engine bots to locate and rate for raking position.

c. Internet Blogs – 2 professional blogs should be established; one onsite with WordPress and one offsite with WordPress or Blogger.com. iMedia Group’s staff can develop content for a minimum of 4 blog entries per month, and will post articles and press release content to the blogs each month.

e. Social Media – A Facebook business page and a Twitter member account should be established. Utilizing press releases and article content, bi-weekly Facebook postings (at least 2 per week) will promote the website and drive traffic to the blogs or articles. Bi-weekly Twitter Tweets (2 per week) will be broadcast to establish brand awareness as well as drive traffic to all internet portals such as the website, Facebook page or blogs. Clients will receive email notification of inbound Facebook/Twitter messages requiring replies.

Suggestion: The above listed offsite services are critical during the first 6 months of a campaign.

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